Dr. JT Kostman believes every Chief Data Officer should be able to link what they do to a monetized or quantified outcome for his or her company. Some might think that’s a prematurely ambitious stance for someone who is only months into a newly created position.But when you’re working for Time Inc., which holds the media industry’s largest database of consumer behavioral insights, Kostman says there are no excuses for not being able to deliver immediate value to the company.
READ THE FULL ARTICLEJT Kostman: Data plus behavioral insights deliver business value
Dr. JT Kostman believes every Chief Data Officer should be able to link what they do to a monetized or quantified outcome for his or her company. Some might think that’s a prematurely ambitious stance for someone who is only months into a newly created position.But when you’re working for Time Inc., which holds the media industry’s largest database of consumer behavioral insights, Kostman says there are no excuses for not being able to deliver immediate value to the company.